As a business owner, you might post on several social media platforms every week, which include video posts like Instagram Reels, TikTok videos, or static image posts on Facebook or LinkedIn.
According to the social media management and marketing tool Buffer, your business should consider posting as frequently as several times a week or day:
| Channel | Frequency |
| 1–2 a day | |
| 1–2 a day | |
| TikTok | 1–4 posts a day |
| 1 post a day | |
| 15–25 pins a day | |
| YouTube | 1 video a week |
| Twitter (now X) | 3–4 posts a day |
We’ve created a handy guide with different aspect ratios and sizing to keep in mind as you post. Use this tool to help you post so you can focus on the content while knowing your images are displaying correctly across all channels.
By following the preferred image and video dimensions for each platform you ensure your customers have a better experience without seeing content that is cropped, distorted, or maybe even loading improperly. Ensure your brand looks professional and inviting regardless of where your customers interact with your business.
