Set up Google free and local product listings
About Google free and local product listings
Google free listings make your item catalog searchable across multiple Google surfaces including Google Search and Google Images. Potential customers can click on listings, which will route them to your Square Online website to learn more and buy the item.
Google local product listings allows you to showcase your products and store information to nearby shoppers searching with Google — driving traffic to your physical shop. The local products inventory feed is a list of the products you sell in each store. You can make your Square in-store inventory searchable across multiple Google surfaces, including Google Search, Google Shopping, Google Maps, Google Lens, Google Assistant, and Google Images.
Before you begin
Before you set up Google listings, you need to complete these tasks:
Create and publish a Square Online website.
Ensure your business and products meet Google’s shopping policies and product listing policies.
Add your contact information:
Add a Contact Us page to your website. Learn how to create pages and navigation.
Use Contact Us or Contact Information as the title and header for the new page.
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Display two of the following pieces of information on your Contact Us page:
Email address
Phone number
Physical Address
Link to your business profile on social media
"Contact Us" Form
Display return and refund Policy : You can set up a return policy via Square Online checkout settings. Once set up, the return policy is visible on every product page. “No returns/refunds" qualifies as a return policy. Learn how to set up Google Product Listings on Square or view the full requirements for Google Listings to better understand the review process and policy for this feature.
While you must have a Square Online site to set up Google listings, a Square Online account is not required for your products to appear in Google local search results since this integration is aimed at driving traffic to your physical locations. If you have an existing Square Online account with listings, buyers can click on your listings which will route them to the product description page on your website. Integrating your Square Online website with Google Local Product Listings is free.
Once you have completed the initial setup, all items in Square Online will be uploaded to Google automatically. If you make any changes, the changes will automatically get pushed to Google and the item will go back into pending.
Google will review the items and will either approve or reject them within 3-5 days. While Google is reviewing your products, the items will be in a pending state.
Set up Google free and local listings
Sign in to your Square Dashboard, then go to Online > Online sales channels.
Select Get Started under Google Free Product Listings.
Confirm data sharing requirements, then select Continue.
Create a new or link your existing Google Business Profile Account to your Merchant Center account.
Select which Square Online website to connect to Google.
Verify your phone number with Google via SMS or phone. Note: Google will use your phone number to verify you are the owner of the business.
Finish setup.
Select Done.
Set Up Shipping & Tax
Google requires shipping & tax to be set on listings to rank effectively. If you have not previously set up shipping & tax settings in your Google Merchant Center account, follow these steps:
Sign in to your Square Dashboard, then go to Online > Online sales channels from your .
Click Manage under Google Free Local Listings.
Click Get Access in the Manage page. This lets you get access to your Google Merchant Center account.
An authentication page will load. Authenticate to link your Google account to the new Merchant Center account. Click Allow and wait for the account to authenticate.
Once your account has been activated, you will go back to the Account Details page. Under the section Your Google Center Merchant Account you will see your Account ID.
Click on your Account ID.
Log in to the Merchant Center to set up your shipping and tax settings.