Connect Square Online with Meta for Business
Connect your Square Online website to Meta for Business so you can use Facebook Shops and Instagram Shopping to seamlessly sync your product catalogue, run ads and manage all your eCommerce channels in one place. Buyers can access items through your social profiles and complete checkout on your Square Online website.
Note: To use Facebook Shops, be sure you’re disconnected from Facebook Food Ordering, which allows you to add “Order Food” buttons to your profiles. Learn more about Facebook Food Ordering for Square Online.
Features
Setting up a single online store for Facebook Shops and Instagram Shopping offers many features, including
Full control and visibility when syncing your product catalogue
Informative validation errors so you can fix the appropriate attributes
Manage your listings across all sales channels in one place
Run dynamic ads featuring top items from your catalogue
Gain valuable data to understand your customers better
Meta for Business Glossary
| Meta Feature | Description |
|---|---|
| Facebook Pixel | An analytics tool that helps you manage the effectiveness of your advertising. |
| Ads Manager | A Meta tool where you can create and manage Facebook and Instagram ads. |
| Automatic Advanced Matching | Advanced Matching can help you optimise your Facebook ads to drive better results. Toggle on this feature so you can use the information your customers have provided to your business, like an email address or phone number, to match your website’s visitors to people on Facebook. |
| Meta Catalogue | A catalogue holds information about all the items you want to advertise or sell on Facebook Shops and Instagram Shopping. You can use your catalogue with different types of ads and sales channels to promote your items. |
| Facebook Shops | A feature you can enable to make products visible to customers on your Facebook Page. |
| This is available via Meta Commerce Manager. | |
| Instagram Shopping | Allows customers to buy your items from the Instagram app. |
| This is available via Meta Commerce Manager. |
Get Started
Complete the one-time setup process below to create ads and allow customers to buy your items from your Facebook and Instagram profiles.
If you have a custom domain connected to your Square Online site, you can use DNS verification to verify your domain for Facebook Shops. This verification is typically done by adding a TXT record to your DNS. Learn how to manage records for Square Online domains for more information on how to add a record to your DNS.
To verify your free Square subdomain with a meta tag to set up Facebook Shops:
- Sign in to your Square Dashboard and go to Sales channels > Online > Settings > Tracking Tools.
- Select Add new code.
- Enter the code’s name and the code in the corresponding fields in the pop-up window.
- Place the Facebook meta tag in the header by selecting the < head > option.
- Select Save when finished.
- Publish your site from the Square Online site editor to add the code to your website and complete the verification.
Product Listings
Once you’ve integrated your Facebook and Instagram accounts, you can manage items from your product catalogue within your Square account. Any future updates made to your Square product catalogue will automatically sync to Meta Business Manager.
To manage your product listings:
Go to Items & orders > Items > Channels Listings from your online Square Dashboard.
From here you can bulk edit, search or filter your listings so you can quickly view or edit the attributes of your listings.
Troubleshooting Listings
To troubleshoot your listings, read the following support articles in the Meta for Business Help Centre:
Troubleshoot Items Not Showing in Your Shop or Ads on Facebook Shops and Instagram Shopping
Troubleshoot products with policy violations in your catalogue
Disconnect your Meta Account
To disconnect your Meta for Business account from Square Online:
Go to eCommerce > Online sales channels from your online Square Dashboard.
Next to "Meta for Business," click Manage.
Click Remove Channel.