Set up Facebook and Instagram Food Ordering with Square Online
About Facebook and Instagram food ordering
Sell your menu items on social networks like Facebook and Instagram with Facebook Food Ordering. You can add “Order Food” buttons to your profiles that direct followers to your Square Online site, making online ordering fast and easy.
Before you begin
To integrate Facebook and Instagram food ordering, you need a Square Online site. Learn how to set up your Square Online website.
Make sure you have a Facebook Business page and/or an Instagram Professional account created before connecting with Facebook Food Ordering. You can convert your personal account to a business account on Facebook and Instagram. You also need to review and follow the Facebook commerce policies and guidelines.
If you also offer online ordering on third-party marketplaces, set your Square Online site as your preferred link on Google to avoid high marketplace commission fees. Learn how to set your preferred link in the Google support center.
Step 1: Integrate Facebook food ordering with your site
Complete the one-time setup process below to add “Order Food” buttons to your Facebook and Instagram profiles.
Sign in to your Square Dashboard and click Sales channels > Online > Sales Channels > Facebook Food Ordering.
You’ll be prompted to log in to Facebook, continue with the account you’re currently logged in to, or log in using a different account.
Check your Facebook notification and select Finish to approve connection.
Selecting Continue on the following screen to grant permission to connect your Square account with Facebook to use Facebook Food Ordering.
Choose the Facebook and/or Instagram profile you’d like to connect to Square.
Follow the prompts to link your account.
You can select Create Ad to choose your optional ad account to run ads on the social platforms.
When finished, select Done.
New accounts may take a few days before being able to connect with Facebook Food Ordering. If there are other issues with your Facebook or Instagram business profiles, search for answers or request support in the Meta Business Help Center.
Step 2: Install the Meta (Facebook) Pixel
Go to Facebook Pixel to install the Facebook Pixel.
Select Get Started and follow the instructions.
If you need assistance with Facebook Pixel for Facebook Food Ordering through Square Online, contact the Facebook support team or visit the Facebook Business Center for more information on troubleshooting.
Step 3: Add “Order Food” button to your profile(s)
By linking your Facebook and Instagram profiles to Square Online for Facebook Food Ordering, “Order Food” buttons will be automatically added to your profiles. To manage or remove these buttons:
Sign in to your Square Dashboard and click Sales channels > Online > Sales Channels > Facebook Food Ordering.
Select Manage buttons.
You can also add stickers with “Order Food” functionality to your Instagram stories. Check out Facebook and Instagram help center pages below to learn more:
Learn how to add an action button to your Facebook page in the Facebook support center.
Learn how to add an “Order Food” button to your Instagram page and stories in the Instagram support center.
Disconnect your Facebook account
Sign in to your Square Dashboard and click Sales channels > Online > Sales Channels > Facebook Food Ordering.
Select Disconnect account.
Check the box to confirm and select Disconnect.