Create loyalty promotions
About loyalty promotions
With Square Loyalty, you can create a digital reward program to offer customers rewards with their purchases. You can also create promotions for your loyalty program to incentivize your customers to return to your business to earn extra rewards.
Before you begin
You have two options for creating loyalty promotions:
Square Dashboard
Square POS apps
You need to create a loyalty program before you can promote it to your customers. Learn how to create a loyalty program.
Square Loyalty offers templated promotions that are optimized for your business:
Slow hours: Attract customers to your business during times on days that aren't busy by offering extra points for their visit. This promotion is calculated based on the average transaction count per hour over the past 90 days.
Holidays: Reward your customers with custom points for spending with your business during certain holidays. Preset holidays include New Years, Black Friday, Labor Day, and more.
Item spotlight: Offer customers extra points for purchasing featured items from your business.
Category showcase: Promote purchases for an entire category of items.
You can also create your own promotion from scratch.
Square Loyalty also integrates with Square Email Marketing so you can send email or text message campaigns to your customers to drive repeat visits.
Learn how to create marketing campaigns and set up text message marketing.
Create a promotion
- Log in to Square Dashboard, then click Marketing & loyalty > Loyalty.
- Click Promotions > Create promotion.
- Choose a templated promotion or click Create your own to create a promotion from scratch.
- If you choose a generated promotion, review the promotion details or click Edit promotion to change your promotion details. Click Launch to activate your promotion.
- If you create your own promotion, give your promotion a name. If you have multiple locations, pick the locations where you want to run your promotion. Promotion names are limited to 50 characters or less.
- Fill out your promotion information, including the promotion date range, and the times and days of the week the promotion is available.
- Choose your promotion type and value. You can select from a point multiplier (like buyers earn double points on a transaction) or custom points (like buyers earning an extra five points on their transaction).
- Indicate the minimum spend amount per transaction. A minimum spend amount is on top of your loyalty program’s minimum spend amount. If your promotion does not have a minimum spend amount, any minimum spend requirements for your program will apply to the transaction. Minimum spend amounts do not apply to item or category-based loyalty programs.
- If applicable, indicate the required item(s) per transaction that the promotion will apply to, along with the reward type.
- Click Launch promotion.
- Tap More > Settings > Loyalty.
- Scroll to the Loyalty promotions section and select Create a promotion. You can view any current promotions within your program by tapping Active promotions.
- Give your promotion a name and select a promotion type. Promotion types can be a point multiplier (like buyers earn double points on a transaction) or bonus points (like buyers earning an extra five points on their transaction). Promotion names are limited to 50 characters or less.
- If you have multiple locations, pick the locations where you want to run your promotion and tap Done.
- Fill out your promotion information, including the promotion schedule, start and end date, and the times and days of the week the promotion is available.
- Indicate the minimum spend amount per transaction, and if applicable, indicate the required item(s) per transaction the promotion will apply to along with the reward type. A minimum spend amount per transaction is on top of your loyalty program’s minimum spend amount. If your promotion does not have a minimum spend amount, any minimum spend requirements for your program will still apply to the transaction. Minimum spend amounts do not apply to item or category-based loyalty programs.
- Tap Save promotion.
Cancel a promotion
Log in to Square Dashboard, then click Marketing & loyalty > Loyalty.
Click Promotions and select the promotion you want to delete.
Click Cancel promotion.
Incentivize customers to provide their email address
Log in to Square Dashboard, then click Marketing & loyalty > Loyalty.
Toggle on Offer customers points in return for their email addresses.
Enter the amount of points being offered for the email address.
Click Save.