Square Loyalty
Turn walk-ins into regulars with a customer loyalty program
Try Square Loyalty for free for 30 days.
Get your loyalty program up and running in minutes
Drive repeat sales with a customer rewards program that integrates seamlessly with all sides of your business.
Customise quickly
Choose whether customers earn points by visits, amount spent or items and categories purchased to help you reach specific business goals.
Enrol easily
Customers can sign up at your point of sale, through your Square Online site, via Square Invoices and with a shareable sign-up link.
Engage automatically
Transactional text message notifications are automatically sent when a customer earns points or rewards, so your business stays top of mind.
Reward seamlessly
It’s convenient for customers to redeem rewards in-store or online – and just as simple for your staff.
Keep customers engaged with
your business
Run promotions
Bring customers back with bonus points. Create limited-time or recurring promotions to boost loyalty engagement.
Offer digital loyalty passes
Customers can add your digital loyalty pass to their Apple Wallet to track their points and rewards.
Get to know your customers better with 360° data
See the sales impact
Get instant access to data, like top loyalty customers, loyalty-attributed sales and the average spend of loyalty customers versus non-loyalty customers.
Track customer activity
Square Loyalty integrates with free built-in CRM tools so you can quickly view a customer’s loyalty status to provide a more personalised experience.
Optimise your promotions
Track the performance of your loyalty promotions right from Square Dashboard to learn what’s resonating with your customers and optimise future promotions.
Rewarding for every
kind of business
Customers enrolled in a Square Loyalty program spend 53% more and visit 40% more often
Based on global Square Loyalty 2022 data.
Mailchimp
Birrdi
Craver
Grubbrr
‘We also use the Square Loyalty program in-store. It takes two seconds for our customers to sign up and then it rewards them for every dollar that they spend.’
— Brittney Saunders
Owner, FAYT
‘As a business owner, I don’t want to have to think about anything else. The loyalty program runs on its own.’
— Chai Saechao
Owner, Plant Therapy
‘There is a pretty clear correlation between our Square Loyalty program and a significant increase in average ticket price and average revenue.’
— Thomas Warmath
CEO, La Barba
‘We have about 40,000 customers in our loyalty program. When they reach 5 stars, they get all excited thinking about what they’re going to get; they love it.’
— Andrea Aguirre
Co-founder, The Art of Donut
‘The Square Loyalty program does a great job in keeping us connected with our customers. It keeps them motivated to come in again and again and make purchases.’
— Dieter Seelig
Owner, Craft + Carry
‘Our loyalty program is very easy to use. Customers can type in their phone number and get points automatically when they check out.’
— Elana Livneh
Co-owner, Liv Breads
Simple, transparent pricing
Your monthly cost depends on two things: the number of store locations you operate and the number of loyalty visits that month. A loyalty visit includes when a customer enrols in your program, earns a loyalty point or redeems a reward. There are no long-term contracts required.
0-500 loyalty visits
$49
per month, per location
501–1,500 loyalty visits
$99
per month, per location
1,501+ loyalty visits
$149
per month, per location
Try Square Loyalty
free for 30 days
Promote your loyalty
program with email marketing
Square Loyalty integrates directly with Square Marketing so you can send engaging campaigns to keep your customers coming back.
FAQs
FAQs
A customer loyalty program is a digital loyalty rewards program that will keep your customers coming back again and again, with incentives they earn from each purchase. They can redeem those points for in-store rewards of your choice, such as a dollar amount off or a free item.
Your customers earn points for every purchase they make (even when they use cash) from your Square Point of Sale App, Square Invoices or your Square Online site. Your customers can earn rewards per visit, per amount spent, per item or by category. Points are accumulated until the customer decides they want to redeem a reward.