38% higher
rebook rates
21% lower
no-show rates
Square Go
The marketplace app from Square Appointments
Square Go connects with Square Appointments seamlessly so clients can discover, book, and rebook with you–all you need to do is customize your profile.
Existing Square Appointments seller?
New to Square Appointments? Get Started
Why Square Go?
Get discovered.
With a free marketplace profile, Square Go helps attract clients looking for your services.
Get booked.
Square Go works seamlessly with Square Appointments so you get more bookings with your same calendar.
Get rebooked.
Turn clients into regulars. Retain clients with easier appointment management and rebooking.
How Square Go works with Square Appointments
Free profile
All eligible businesses on Square Appointments get a profile on the Square Go app.
Simple setup
If you have online booking turned on, your profile is already live–all you have to do is add photos.
Syncs automatically
Bookings made from Square Go sync to Square Appointments–it’s still the only app you need to manage bookings and payments.
“Having this added feature has given us more opportunities to fill our books and make booking services easier and more convenient for guests. They love having this extra tool.”
– Kristy Flores, owner and founder, Florish Lash and Nail Studio
250K+
beauty and personal care professionals
300K+
clients looking for new services monthly
Get set up on Square Go.
Make sure your profile is ready to be seen
Step one
Log in or join Square Appointments and set up online booking.
Step two
Review and update your automatically generated profile in our easy Profile Manager.
Step three
Add photos of your staff, services, and salon.
Existing Square Appointments seller?
New to Square Appointments?
Experience it yourself.
Download the Square Go app to see exactly what clients see when they book, manage, and rebook self-care services with local businesses like yours.
FAQ
Square Go is a Square Appointments marketplace app that makes it easy for clients to discover, book, and rebook beauty and personal care businesses.
First, you need to sign up for Square Appointments and be a beauty and personal care business. Once you create an account and set up online booking, you will automatically get your free Square Go profile. You can review and customize your profile in your Square Appointments Dashboard.
Clients can download the app directly from the iOS app store and learn more about our app here. The app is not yet available for Android.
Not yet. Please let us know if you would be interested in one by emailing us at go-research@squareup.com.
Square Go is completely free for businesses and clients to use.
No, Square Go uses your Square Appointments settings (calendar, services, staff, prices) to allow clients to book you, similar to online booking through Square Online. When a client books on Square Go, you’ll receive the appointment request in your Square Appointments app, the same way you do today.
Square Go is available across the U.S.
Businesses that fit the following criteria are eligible for Square Go:
- Beauty and personal care business, such as beauty salons, hair salons, barbershops, nail salons, med spas, massage parlors, tattoo or piercing parlors, and more
- Have your online booking site turned on and set up
Make sure your profile is complete and up to date. A great profile has photos of your salon and services, a compelling unique business description, clear service names and descriptions, and staff profiles. You can manage your Square Go profile in our easy profile builder.
If you are not interested in being listed on the marketplace, you may opt out from the profile management page in your Square Appointments Dashboard.
Not yet. We are working to accept payments in the future.
Square Go attracts clients by recommending businesses that similar clients have visited.
We’re here for you.
Visit these additional Square resources for more information.
*Square Go clients have 38% higher rebook rates than non-Square Go clients, based on rebooking rates between March 2023 to June 2023.