Tools to Grow Your Customer Base

Turn welcome into welcome back.

Square Marketing

Expand your business and keep your customers engaged with Square Email Marketing and reach many customers at once with Square Text Message Marketing.

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Square Loyalty

Build a customer loyalty program and turn walk-ins into repeat business.

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Square Messages

Email and message your clients one-on-one, manage appointments, send payment links, and more.

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Square Gift Cards

Sell gift cards online and in-store with just a few clicks and let your existing customers bring in new ones.

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Know and grow your customer base.

Square Customer Directory

Personalize your customer experience and make smarter business decisions with our free CRM software, built right into your Square payment tools.

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Square Customers API

Use our open APIs to integrate Customer Directory with your existing tools and workflows so you can keep track of customers, grow your sales, and build loyalty.

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“It’s an entire ecosystem for us. To be able to use our Square Point of Sale data and also look at our customer behavior, their purchasing history, and then our marketing and loyalty — to have all of that communicate is essential for us to achieve our goals.”

Wally Sadat, CMO, The Kebab Shop

“I love feeling connected to the salon and our customers even when I’m not in the salon. Square Messages allows me to communicate with my clients. It’s really nice to stay connected, hear feedback from clients in real time. The moment they walk out the door, they’re sending messages, and it comes straight to my phone.”

Alix Mane, Owner, The Oxygen Room & Beauty Bar

POS hardware and accessories with customers in mind.

Click on any product to learn more. Compare hardware

Square Register

Our most complete point of sale, with two user friendly displays, easy-to-use software options, and built-in payments.

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Square Stand

Turn your iPad into a point of sale and take every kind of payment.

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Square Terminal

An all-in-one credit card terminal for payments and receipts.

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Square Reader for contactless and chip

A simple way to accept contactless cards, chip cards, and Apple Pay at your counter or on the go.

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Square Reader for magstripe

A magnetic stripe reader to swipe credit cards anywhere on your smartphone or tablet.

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Connect Square to the software you prefer.

Square integrates seamlessly with popular third-party apps and business solutions. Plus, Square APIs let you build custom integrations into your own software.

Discover the Square App Marketplace

Explore customer APIs

Industry insights to help you enhance customer experience.

Find out what businesses are investing in and what the future of connecting with customers may look like.

View our full resources hub

How Blue Bottle Uses Square to Power Their Customer Experience

See how Blue Bottle has used Square at every point of their business, from ready-to-use tools to leveraging customer insights to enhance their experience and offerings.